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Red Aion Hyper SSR at Auto Shanghai 2023

Get Boosted

Look ahead. Think differently. Challenge. 

We work exclusively in the automotive sector. It is what we know best. Whether you sell (or distribute) cars, motorbikes or even campervans, we can probably help you and your business. 

We can help you plan, challenge, improve upskill and adapt to the changing automotive landscape.

Boost Auto. Your Automotive Consultancy.

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Home: What we do


Strategic Planning

Supporting Better Business Decisions

Emerging trends, electrification, last mile delivery, micro-mobility, new brands from overseas. We'll help you identify disruptive changes and trends that might affect your business, and consider the impacts and opportunities that these present.

We can facilitate planning sessions or present briefings to your team in readiness for planning rounds. Boost Auto can help you and your team identify, focus and set the right strategic goals for your business. However we help, we are sure your next strategic plan will get a boost that gives you the competitive advantage. 


Sales Training: Boost Auto Accelerator

Developing Sales Staff to Make Dealers Stronger.

The Boost Auto Accelerator programme is the distilled essence of why we created Boost Auto. We want to help create stronger dealerships by creating stronger sales staff. 


A stronger dealer is one that generates more leads, more cost effectively. It converts those leads better and sells more cars as a result. It retains customers better. 


We offer two programmes, either online over six weeks in duration, or as a one day off-site programme. Both are built on 25 years of experience grounded in retail, with distributor sales and marketing best practice all rolled into one.

Image by Headway

Supercharge your Get Ready process.

Make things happen. More smoothly.

Down in the nitty gritty of getting cars ready for delivery, your staff might also be getting frustrated. If they are, there's a fair chance that poor processes or workflows are at least part of the problem. If you are still using Excel, Google Sheets or Outlook to manage your Get Ready Process, then we have a simple, visual and collaberative solution for you. It is surprisingly cost effective too. 


Boost Auto can free up your sales and aftersales teams to be more productive, as well as putting in place mechanisms to make sure more cars are prepared correctly and on time. Our online Get Ready automations are already being used by Tristram, Ebbett and Andrew Simms.  

Get Ready process automation  graphic.

Insights & Trends

Thinking Differently Needs Knowledge of What Might Be

When we are wrapped up in the day to day it is hard to change our perspective about what tomorrow might bring.


Boost Auto is passionate about  innovation and the adoption of New Energy Vehicles. We also keep a close eye on developments in the fast moving China automotive market, as well as looking for disruptive products, trends and legislation in the global market that affects the passenger vehicle and commercial vehicle markets.

We can help you see what is just over the horizon, and what emerging trends might affect our market the most. Let us help you see the future with more clarity. 

bio-hybrid city-logistics quadricycle in city street.

Market Entry - Strategy & Execution

Delivering a faster, more cost effective route to market.

Got a brand and want to bring it to New Zealand? Boost Auto can help you navigate the New Zealand automotive landscape and develop the right Go To Market strategy for you and your brand.


We can show you why you don't need ADR to sell in New Zealand, and how to navigate the technical and legal maze. 

We've done it before and would be happy to help your brand establish a legal entity, business and network.

Chery motorshow stand at Shanghai 2022.
Home: About Us

About Us

Author's friend riding a motorcycle in the Himalayan mountains.

Improving performance by improving sales and marketing effectiveness in the automotive industry.

Boost Auto's Principal is Anthony MacLean, an award-winning senior executive with nearly 30 years of automotive experience in retail, consulting, marketing and sales. He has an almost unrivalled breadth of experience, gained in the UK and New Zealand.  

‘I dream about crisp manual gearchanges and tight shut lines. At least that is what my family would say about me. Even since I can remember, I have had a passion for wheels attached to an engine. It doesn’t matter if it has two or four wheels, chances are I have the magazine and the YouTube channel set as a favourite.’ 


Originally from the UK, Anthony commenced his automotive career as a sales executive for a large dealer group where he was consistently one of the top performers. Fast forward 25 years and most recently Anthony was inspired to take a chance with a start-up business and became the Country Manager for MG in New Zealand.

He created the MG business from scratch with only a laptop, twenty-five years of lessons learned and a plan; the result was a top 10 brand, 3.1% market share and 13 dealers in less than 2 years.


Anthony would love to work with you and your business and see if he can help boost your performance too.  


Expertise and experience without the expense. 

The company we keep

Ford logo
Tristram European dealer logo
MG logo
Armstrong's logo
Andrew Simms logo
Foton logo
Ebbett logo

Get In Touch

Have a particular challenge you’re trying to deal with? Contact us today and see what we can do for you.

027 22 66 100

PO Box 25067
St Heliers 1740


New Zealand

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