Get Boosted

Boost your sales performance by increasing marketing effectiveness and improving your sales funnel.

We work almost exclusively in the automotive sector. It is what we know best. Whether you sell (or distribute) cars, motorbikes, campervans or even boats, we can probably help you and your business.

Boost Auto. Your Automotive Consultancy.



Boost Club

Small group development programme

Do you want to improve your dealership's performance?  Working with peers in small groups of 5-6 participants you will investigate, examine, learn, develop a plan and provide feedback to improve your dealership, or dealership department. 


Boost Club is an effective alternative to one day workshops. 

Insights & Market Reports

Supporting Better Business Decisions

Every month we pore over the market data in order to provide insights, determine trends and to provide an unbiased, balanced view of what is happening in the market. So you dont have to. 

Fleet Sustainability

A helping hand to make the switch

There's an increasing focus on making fleets greener, and rightly so. If your business is thinking about switching all or some of your fleet to electric and are not sure how to plan to do so, Boost Auto can help.

Workflow & Process Improvement

Making it easier to get stuff done

Image by Michael Marais

Workflow Improvement

Make things happen. More smoothly.

Down in the nitty gritty of getting stuff done, your staff might also be getting frustrated. If they are, there's a fair chance that poor processes or workflows are at least part of the problem.


Boost Auto can free your team up to be more productive - and happier - by improving visibility and workflows between departments.

Image by Alvaro Reyes

Marketing Effectiveness

Delivering More Measurable Value

Boost Auto will help you identify what is delivering the most value and working the best for you. We will then test and refine this to help improve your marketing effectiveness and increase your return on investment.


Let us guide you to get better results. 

Go To Market Strategy

Planning a better route to market

Got a brand and want to bring it to New Zealand? Boost Auto can help you navigate the New Zealand automotive landscape and develop the right Go To Market strategy for you and your brand.

We've done it before and would be happy to help your brand establish a legal entity, business and network.

Unleash your CRM

Turbocharge every enquiry

Let us help you work with lost prospects, lapsed customers as well as your existing customer database to turbocharge how you use your CRM. We will help you increase the value of your database.

At the Dealership

About Us

Improving performance by improving sales and marketing effectiveness in the automotive industry.

Boost Auto's Principal is Anthony MacLean, an award-winning senior executive with nearly 30 years of automotive experience in retail, consulting, marketing and sales. He has an almost unrivalled breadth of experience, gained in the UK and New Zealand.  

‘I dream about a crisp manual gearchanges and tight shut lines. At least that is what my family would say about me. Even since I can remember, I have had a passion for wheels attached to an engine. It doesn’t matter if it has two or four wheels, chances are I have the magazine and the YouTube channel set as a favourite.’ 


Originally from the UK, Anthony commenced his automotive career as a sales executive for a large dealer group where he was consistently one of the top performers. Fast forward 25 years and most recently Anthony was inspired to take a chance with a start-up business and became the Country Manager for MG in New Zealand.

He created the MG business from scratch with only a laptop, twenty-five years of lessons learned and a plan; the result was a top 10 brand, 3.1% market share and 13 dealers in less than 2 years.


Anthony would love to work with you and your business and see if he can help boost your performance too.  


Expertise and experience without the expense. 

Contact Us

Have a particular challenge you’re trying to deal with? Contact us today and see what we can do for you.

027 22 66 100

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