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Goodbye 2025, Hello tomorrow.
8 likely changes to the New Zealand car market in 2026. Emerging brands are smashing it. But wait, there is way more to come. While 2025 was tough for some brands, the volume from emerging brands was nothing short of spectacular. While some commentators, Boost Auto included expected emerging brands to be electric first, this hasn’t been the case. There is a caveat here, which we will explore later. Emerging brand volume essentially doubled, added over 8000 units to the

Anthony MacLean | Boost Auto
Apr 76 min read


When Hybrid No Longer Means Hybrid: How Electrified Naming is Out Of Control
Electrification is a funny thing. Globally we are still moving towards electrification at pace—albeit not at the levels were predicted, but our understanding of what counts as electrification is getting blurred. Ranger PHEV for example, is now named Ranger Hybrid, and the Chery Tiggo 7 Super-hybrid is a Plug in Hybrid. And a Prius—well, that’s always been a hybrid. So now, hybrid can mean a vehicle that cannot move electrically at all, can drive electrically most of the time

Anthony MacLean | Boost Auto
Mar 304 min read


The golden era of used imports from Japan is over. What is next?
This article was written just prior to the government watering down the CCS standard under urgency. There is no doubt that used car importers and used dealers are having a tough time. The New Zealand economy is sluggish, especially in Auckland and Wellington; sourcing stock out of Japan is tough, with increased demand from other countries and the impacts of the clean car standard (CCS) all making sourcing affordable cars difficult. The result is more expensive older cars with

Anthony MacLean | Boost Auto
Jan 284 min read


Will the Wave of Affordable BEVs Transform Electric Car Ownership in New Zealand?
Could the arrival of new low cost electric cars transform New Zealand's reliance on cheap imports and kick start the EV revolution?

Anthony MacLean | Boost Auto
Oct 27, 20253 min read


Why the Check Engine Light could reduce emissions and clean up our fleet.
Now that the adoption of zero emissions vehicles has become politicised, we need a secondary path to cleaning up our fleet.

Anthony MacLean | Boost Auto
Jun 19, 20253 min read


Your pathway to a better 2026
If 2025 was a tough year for your business, perhaps it is time to look at the way you do your business improvement and planning rounds for 2026. For many dealers this is an exercise about financials, whereas it could be a transformative exercise to engage with key managers and to set bold goals. A plan in your head is nothing more than an idea, and yet the best business plan is one that is developed with your team. With this in mind, below is a seven-step plan to assist with

Anthony MacLean | Boost Auto
Jan 135 min read


Are you ready for the hardest working member of your staff to join your team?
Your newest team member never sleeps. I recently observed an AI agent at work on a dealership inquiry. The inquiry came in at 7:35 in the morning, and the AI response in answering the customer's questions was impressive. It was natural sounding, nudged the lead along, answered the customer's questions, and followed up by e-mail and SMS. It did all the things you would hope that a young, hungry, and professional sales consultant would do before most people have made it to the

Anthony MacLean | Boost Auto
Nov 27, 20253 min read


The EV revolution? EVs and PHEVs are disappearing.
Fancy an Ora Cat? Not many did, but what was a well-specified and good small electric car is no longer. Call it an own goal on the part of pricing from GWM, but the blame really rests on unfavorable EV legislation. With weak demand, electric vehicles are disappearing from price lists and websites. At the other end of the scale, sir, you enquired about a Land Rover Defender PHEV? You are plumb out of luck. How about a Fiat 500e, an Ioniq 6. Sorry madam, we are out of stock

Anthony MacLean | Boost Auto
Oct 20, 20254 min read


Use AI in your dealership, today.
Repetitive tasks, or tasks that need a fast first draft are perfect tasks for Ai in your dealership. With no special tools other than a phone or desktop you can help your dealership get the jump on the competition. Forget the hours of entertainment with cats singing along to APT by Rose and Bruno Mars, here’s a quick run-down of the five easiest and practical ways to improve productivity of your staff and provide a better customer experience. 1. Customer Interaction and Suppo

Anthony MacLean | Boost Auto
Oct 3, 20255 min read


Triage your AutoPlay, right now in 6 minutes.
AutoPlay remains the most powerful tool in managing your new vehicle sales pipeline in New Zealand, yet many Dealer Principals and Sales Managers are not across how effectively or ineffectively their team uses it. This article will change all of that for you in about 6 minutes. Grab a stopwatch, reset your AutoPlay password, and let’s change all of that right now. Other than measuring units sold and GP and F&I income, you might not know whether there is room to improve in you

Anthony MacLean | Boost Auto
Aug 13, 20256 min read


Shanghai's Integrated Transport Approach: Lessons for New Zealand
Shanghai’s integrated approach to transport really is quite remarkable; what lessons can New Zealand take from Shanghai?

Anthony MacLean | Boost Auto
Jun 26, 20256 min read


Tariffs won’t save the U.S. Auto Industry
Twenty-six years ago, U.S. vehicle production peaked at 13 million units. It has steadily declined since, and in 2023 U.S. production was just 10.6 million units. Trumps tariffs won't stop this decline.

Anthony MacLean | Boost Auto
Jun 13, 20254 min read


Are new cars getting more expensive?
Are new cars getting more expensive in New Zealand. The data might surprise you.

Anthony MacLean | Boost Auto
Jun 4, 20255 min read


Is there really space for more car brands in New Zealand?
GWM, then Haval, then MG, then BYD, and now Omoda and Jaecoo, all Chinese brands, have grabbed a sizeable part of the new vehicle sales market, in a relatively short period of time. Our last emerging market was Korea. Now the three Korean brands represent 12% of the New Zealand market. Room for one more? Only those with selective memories will forget the shift in perception that took place and the journey that Hyundai and Kia have been on in the last 15 or so years. While it

Anthony MacLean | Boost Auto
Feb 27, 20255 min read


Predictions; The Road to 2030
Are you prepared for the road ahead? We summarise and explore the ways in which the local NZ automotive environment will change before 2030

Anthony MacLean | Boost Auto
Feb 4, 20251 min read


2025 Predictions. The Future of New Zealand's Automotive Landscape; What 2025 Holds for Dealers and Distributors
Welcome to the 2025 Boost Auto annual predictions. What can we expect for the year ahead? CCS pain, more expensive vehicles and a price war!

Anthony MacLean | Boost Auto
Jan 22, 20257 min read


It’s all about brand; what emerging brands can learn from Jaguar.
Jaguar’s re-launch last month was a stark reminder of the power of the brand. A once proud marque appears to be languishing.

Anthony MacLean | Boost Auto
Jan 14, 20254 min read


Its growth Jim, but not as we know it
It is no surprise that the electric vehicle (EV) market has experienced significant growth over the past decade; the drivers are...
kogallermo
Jan 13, 20254 min read


Metrics Matter, Move from 5 to 4
In this article we explore the benefits of looking closely at the conversion ratio of leads to sales, and the quality of your lead responses

Anthony MacLean | Boost Auto
Nov 25, 20245 min read


Dude, Where’s My Data?
You have probably heard about Tesla’s Sentry mode. It is an anti-theft feature that detects and monitors activity around a parked and...

Anthony MacLean | Boost Auto
Sep 24, 20243 min read
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