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Is there really space for more car brands in New Zealand?
GWM, then Haval, then MG, then BYD, and now Omoda and Jaecoo, all Chinese brands, have grabbed a sizeable part of the new vehicle sales market, in a relatively short period of time. Our last emerging market was Korea. Now the three Korean brands represent 12% of the New Zealand market. Room for one more? Only those with selective memories will forget the shift in perception that took place and the journey that Hyundai and Kia have been on in the last 15 or so years. While it

Anthony MacLean | Boost Auto
Feb 27, 20255 min read
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