We predicted that the BYD Dolphin and GWM Ora Cat would be game changers for NZ & Australian consumers. Why did we get it so wrong?

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Our annual predictions are now the best read and quoted articles and blogs that Boost Auto produces. They are created and curated from...

What was the largest purchase you’ve made online? Whiteware probably, or furniture, maybe a used car via TradeMe or even a Tesla. We live...

The Road to a Sale sometimes sits in a proverbial forgotten corner. This often mentioned seldom used road is a highway to sales success...

In a quick ring round this week and speaking to dealers, they were frustrated - understandably - by the impact of Level 4 and Level 3 on...

Do you have clear sales conversion KPIs and marketing goals? If not sales performance can't be attributed to marketing...