Most of us don’t fully remember high school physics, just some of the basics. But it’s the basics that help us understand how long it...

Boost Auto was talking to a large corporate a couple of weeks ago about their fleet, and their desire to be lower emissions and greener....

Establishing some core marketing metrics is good practice to keep an eye on your marketing effectiveness. The table below shows you how...

boost blog #10 In 2007 Apple launched the iPhone. At the time the smartphone category didn’t really exist. BlackBerry insisted that...

boost blog #9 A friend of mine tried to buy a new car last week. Actually, he’s been trying to buy one for nearly a month. You would...

The total new light passenger market was up 88% in March - BUT the elephant in the room was last March the country went into lockdown....

Boost Auto Breaking News My sources say a well-known Kiwi EV motorcycle start-up is about to take on the legacy automotive and motorcycle...

boost blog #8 In the EU there is a classification of cars called Quadricycle, and some countries allow licence holders as young as 14 to...

boost blog #7 In retail land, talking to sales execs about EV customers will often reveal a pen portrait of customers that are highly...

boost blog #6 It pays to think about what you are selling. Yes, you are selling cars, but you representing a vehicle brand, or multiple...

The New Zealand market bounced back strongly in February up 9.5% for the month (versus Feb 2020) and was up 7.8% YTD. A strong result,...

boost blog #5 Whatever your feelings about the announcement of renewed COVID-19 lockdowns, once the anger and or frustration subsides...

At Boost Auto we love data. It helps us make informed decisions, and sometimes challenges our perceptions. So, it was with some surprise...

Here come the NEVS! Why 2021 will see a rapid uptake in BEVs and PHEVs. Will you be ready? ...and what on earth are these acronyms?

When is a lead alive? When is a lead dead? When is it just resting?** Clearly these frivolous questions have a point in mind. They are...

From the margins to the mainstream While writing the Boost Auto Top 10 Predictions for 2021 a couple of weeks ago I realised that there...

"You just sell cheap cars." "No-one else had stock." These are the things I have been told about MG's December result. Yet MG outsold...

How to empower your team to own their goals and accelerate your business in 2021. Now that the roller coaster year that was 2020 has...

If you read my recent article in Auto Talk and are looking for the business templates to help you plan for 2021 and beyond, you are...

Goodbye 2020 – Hello Change I do enjoy a good break, and like many of us, I was glad to see the back of 2020. The Christmas and New Year...