boost blog #8 In the EU there is a classification of cars called Quadricycle, and some countries allow licence holders as young as 14 to...

boost blog #7 In retail land, talking to sales execs about EV customers will often reveal a pen portrait of customers that are highly...

boost blog #6 It pays to think about what you are selling. Yes, you are selling cars, but you representing a vehicle brand, or multiple...

The New Zealand market bounced back strongly in February up 9.5% for the month (versus Feb 2020) and was up 7.8% YTD. A strong result,...

boost blog #5 Whatever your feelings about the announcement of renewed COVID-19 lockdowns, once the anger and or frustration subsides...

At Boost Auto we love data. It helps us make informed decisions, and sometimes challenges our perceptions. So, it was with some surprise...

Here come the NEVS! Why 2021 will see a rapid uptake in BEVs and PHEVs. Will you be ready? ...and what on earth are these acronyms?

When is a lead alive? When is a lead dead? When is it just resting?** Clearly these frivolous questions have a point in mind. They are...

From the margins to the mainstream While writing the Boost Auto Top 10 Predictions for 2021 a couple of weeks ago I realised that there...

"You just sell cheap cars." "No-one else had stock." These are the things I have been told about MG's December result. Yet MG outsold...

How to empower your team to own their goals and accelerate your business in 2021. Now that the roller coaster year that was 2020 has...

If you read my recent article in Auto Talk and are looking for the business templates to help you plan for 2021 and beyond, you are...

Goodbye 2020 – Hello Change I do enjoy a good break, and like many of us, I was glad to see the back of 2020. The Christmas and New Year...

Do you have clear sales conversion KPIs and marketing goals? If not sales performance can't be attributed to marketing...