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Where do techs come from?
“At the start of COVID last year we had four candidates with contracts signed, and a number of others with offers on the table who were...

Anthony MacLean | Boost Auto
Dec 2, 20215 min read
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Why agency is the sales model for tomorrow (but is a tough sell today). Part One.
There’s a shift coming to the way we sell cars. It started with Honda twenty one years ago in New Zealand, and three years ago Toyota...

Anthony MacLean | Boost Auto
Nov 22, 20216 min read
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You can only manage what you measure. What are you measuring?
If someone asked you today what are your top 10 metrics for looking at your dealership's performance, what would they be? At the front...

Anthony MacLean | Boost Auto
Oct 28, 20213 min read
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Which poor workflows cost you the most money? Let's automate!
I love a good process. One of the great things about creating MG as a start up in NZ was there were no processes, because everything,...

Anthony MacLean | Boost Auto
Sep 22, 20214 min read
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9 ways to improve your next planning round.
Spring. Warmer weather, longer days and summer being just around the corner. And if you are a business leader, it is a reminder that it...

Anthony MacLean | Boost Auto
Sep 16, 20213 min read
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Is your CRM reactive or proactive?
In a quick ring round this week and speaking to dealers, they were frustrated - understandably - by the impact of Level 4 and Level 3 on...

Anthony MacLean | Boost Auto
Sep 13, 20213 min read
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When is a bike a van? Why micro-mobility matters.
In a recent trip to New York I was bowled over by the amount of courier van traffic and by the amount of cargo cycle e-bike deliveries...

Anthony MacLean | Boost Auto
Sep 6, 20213 min read
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How much has the Green Car Rebate distorted EV prices?
If you believe the doomsayers the Clean Car Rebate has caused EV prices to go through the roof, thus negating the benefit of the rebate....

Anthony MacLean | Boost Auto
Aug 16, 20213 min read
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Lead Management for Smaller Dealers – Great things can sometimes be free.
There is no doubt that a platform like AutoPlay is the benchmark lead management system in New Zealand. It is easy to use, integrates...

Anthony MacLean | Boost Auto
Aug 5, 20214 min read
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Why we need different sales staff for tomorrow.
Sales Managers and Dealer Principals typically measure a sales executive’s performance by sales results. But is this really what we need...

Anthony MacLean | Boost Auto
Jul 9, 20214 min read
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Less polluting utes are already here. But there’s a problem.
New Zealand loves utes. We buy more utes per capita than even Australia, and so its no surprise that rural sectors are up in arms about...

Anthony MacLean | Boost Auto
Jun 30, 20212 min read
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Clean Car Policy - Every New Car available today listed.
The weekend's news was a seismic shift for new car buyers. Gone are the excuses about not buying electric or Plug In Hybrids because of...

Anthony MacLean | Boost Auto
Jun 14, 20212 min read
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How are fuel economy figures calculated for a PHEV?
Boost Auto Explainer Have you ever rented a trailer only to discover that your new vehicle can't actually tow the rented trailer? If the...

Anthony MacLean | Boost Auto
Jun 4, 20213 min read
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It takes how long?! Understanding EV and PHEV Charging.
Most of us don’t fully remember high school physics, just some of the basics. But it’s the basics that help us understand how long it...

Anthony MacLean | Boost Auto
May 24, 20213 min read
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How well do you know your PHEVs from your Hybrids?
Boost Auto was talking to a large corporate a couple of weeks ago about their fleet, and their desire to be lower emissions and greener....

Anthony MacLean | Boost Auto
May 10, 20213 min read
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How to calculate Cost per Sale and Cost Per lead
Establishing some core marketing metrics is good practice to keep an eye on your marketing effectiveness. The table below shows you how...

Anthony MacLean | Boost Auto
May 3, 20211 min read
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Which car brand will become the next Nokia or BlackBerry?
boost blog #10 In 2007 Apple launched the iPhone. At the time the smartphone category didn’t really exist. BlackBerry insisted that...

Anthony MacLean | Boost Auto
Apr 22, 20214 min read
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How to sell cars…when you don’t have any.
boost blog #9 A friend of mine tried to buy a new car last week. Actually, he’s been trying to buy one for nearly a month. You would...

Anthony MacLean | Boost Auto
Apr 12, 20213 min read
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Market Rebounds Strongly - BEVS up 194% PHEV 159%
The total new light passenger market was up 88% in March - BUT the elephant in the room was last March the country went into lockdown....

Anthony MacLean | Boost Auto
Apr 9, 20211 min read
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Kiwi electric bike start-up develops electric ATVs - and creates a on-farm power source!
Boost Auto Breaking News My sources say a well-known Kiwi EV motorcycle start-up is about to take on the legacy automotive and motorcycle...

Anthony MacLean | Boost Auto
Apr 1, 20212 min read
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